Tuesday, August 30, 2011

Branding Yourself

Searching the bookstore shelves for information on branding, social media, and networking, I came upon one book that encompassed all those topics and MORE.   Branding Yourelf by Erik Deckers and Kyle Lacy has given me a wealth of ideas on developing my brand and promoting my musical services.  With
this book, you get  practical advice on using various avenues to reach people with your message, products, and skills.   The book goes far beyond the subtitle: How to Use Social Media to Invent or Reinvent Yourself.  You not only get ways to use Twitter, Facebook, and LinkedIn, but there are ideas on launching your brand, old school networking (person to person), blogging, getting published, and public speaking.  Branding Yourself (Que Publishing) has the stuff you need to know as a freelance musician to position and promote yourself in the digital age.






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